My favorite reads #1
1. The first chapter of Marketing: Theory, Evidence, Practice — a textbook of Doctor Bryon Sharp.
It is now crystal clear for me whenever I start a workday.
“The role of the marketer is to understand consumer behaviour and recognise market opportunities so that the organisation can adapt and stay competitive.”
It has been a nice ride since my first job as a marketer since 2017, I sometimes confusing about the scope of work that a marketer should have, and should strike for.
One of the reason why that happen is because marketing appear to be something that anyone can do and wanted to do. I’m overwhelm with commnity of people who has the word “marketing” in their title. Frankly speaking, what they are praticing is not as similar as what I learned form my university education and books that I read — from the planning process, to marketing activities and metrics to measure.
Although Dr. Bryon Sharp is an extremist in the way he thinks about marketing, but it is extremely clear and persuasive about what a marketer does.
2. Two-Sided Marketplaces and Engagement —
“Engagement is key to the success of any product, engaged users return for repeat experiences — driving stronger retention and ultimately helps a product grow in a sustainable way.”
You probably know that I am working at ChatQ — a smart messaging app built for finance. The framework introduced in this article is extremely helpful as we are gearing up for our app launch around the middle of this year.
In short, I like the the knowledge of metrics, and the way to think about success for platform/app startups. [Link here]
3. Machine Learning in the Automotive Industry: Aligning Investments and Incentives — MIT Sloan Review
The content is fun to read, and that might be very helpful for folks who works in the automative industry.
What I like the most was that they have an indicator as Belief — Investment —Incentives to analyze the current concern of an organisation about a topic. That is extremely helpful when we want to sell something.
Think about it 😀 [Link here]
4. Same word, different language — Dave Trott
This reminds me:
“In communication it’s not enough to express yourself correctly, you need to make sure you’re heard correctly.”
5. Asana’s Justin Rosenstein on the One Quality Every Startup Needs to Survive — First Round Review
I know this is a sell post, but the content is actually very helpful. Justin just summarized some collaboration norms of some of the most effective team as far as I concern. This made me to ask my team leader to consider using Asana and to host a kickoff meeting to use Asana the next Monday. [Link here]
Those are some of my good reads of this week. What do you think about the article #3?
P/s: The most provocative saying “Marketing is situational”, I heard that somewhere on the internet.
